- Definitely
- No thank you
- Not sure
- Tell me more . . .
If variety is the spice of life, but lack of focus can kill progress, how do you know when it’s the right time to try something new in your health and wellness business?
As a yoga therapist and business coach for other wellness professionals, I try to be attuned to when course corrections are a good thing, or when they take you farther from your goal. It can be a fine line at times. Maybe your latest marketing technique is only a few weeks away from bringing you oodles of new clients, or maybe you should have ditched it last month.
And so it was with that mindset of cautious curiosity that I decided to give a new marketing platform a try. I want to share with you both my experience with this new platform AND my top tips for thinking about when to bring in some fresh tools to your health and wellness business.
Interacting with something new: quizzes for business
The new tool that I decided to try is called Interact* and it’s a quiz building platform to help users generate new leads, and ultimately, get new clients.
I have always been a sucker for a good quiz. After all, who doesn’t like to learn more about themselves so that they can (hopefully) do something useful with the results?! Quizzes for business are quite popular right now, and they are especially relevant for yoga, fitness, and health professionals because our clients tend to be seekers. Whether they are seeking peace of mind, greater physical health, or spiritual transformation, they are typically open to self-discovery, and quizzes are a fun way to provide that.
Consideration #1: if you are going to try something new in your business, make sure that your clients will be open to it.
Now, did I know for sure that my prospective clients would be open to this quiz? Nope. But based on the sheer number of quizzes out there and my familiarity with my customer base, I decided that there was a strong chance that they would be open to it, and I wanted to give it a go.
Yet even more important than “openness” is…
Consideration #2: will your prospective and current clients gain value from the new thing you are trying?
Whether you are introducing people to new tools for healing or a new online scheduling system to book appointments, you want to be confident that you are providing them with a valuable experience, one that will give them something they didn’t have before. That “something” could be information, tools, inspiration, positive feelings, time, energy, and much more. And of course, it should be related to your area of expertise.
So when I created my first Interact* quiz, I decided to target an area where I know my prospective business coaching clients often struggle, and that’s with using social media to grow their business. I was STOKED that Interact had a quiz template for this area. In fact, they have many useful quiz templates that are suited to health and wellness businesses, or you can create your own from scratch. (Keep reading, and you’ll be able to take my quiz!)
When you think about how this might translate to your own business, imagine creating a quiz about back pain, sleep habits, digestion, mobility, relationships . . . whatever YOUR area of expertise is. The sky is really the limit. Your Interact* quiz can help you connect with customers who are interested in what you have to offer, as well create another vehicle for building your email list.
In terms of how easy it was to use Interact* and get my quiz up and running, I’ll be transparent and say that it was “medium” hard. I consider myself to be pretty average in terms of tech savviness, and I found that there was a bit of a learning curve, primarily because there are a lot of moving parts. Some components were a breeze, and others required a bit more time, but I have faith that it will go much faster in the future as I get the hang of it. Plus the Interact support team is very helpful, and there’s a solid knowledge base of tutorials on their website.
And this brings us to the all-important…
Consideration #3: if your new thing is way more resource-consuming than your old thing, it may not be worth it.
If, for example, you want to replace the tried and true yoga mats you’ve always used at your studio with new ones, and the new ones are twice as expensive, you want to be sure you get some return on that investment, whether it’s financial, emotional, or otherwise. If the risk and investment are greater than the potential reward, it’s not worth it.
The flip side of this, though, is that you likely have some cog in your business wheel that may not be working as well as you’d like. In fact, I recommend looking at all of your systems at least a couple of times per year – or when any big changes have occurred – to see if anything needs an upgrade or refinement. For me, I was curious to see if my Interact* quiz could help me generate more high-quality leads. I’ve read that quizzes for business are a great way to generate new leads (see this article in Inc. magazine), and even though nothing was technically “broken” with my marketing funnel, I really wanted some fresh tools to help expand my reach.
Drum roll please . . .
And so it is with a modicum of fanfare, that I’m pleased to share with you my first quiz using Interact, entitled, “Which Social Network is Best for Your Health & Wellness Business?” I had a lot of fun creating this quiz, and welcome your thoughts on how helpful you find it to be.
If you’re curious about testing out quizzes for YOUR business, be sure to check out Interact*. They do NOT let people sign up for their quizzes via their Facebook login (which was at the root of the Cambridge Analytica scandal). And they have strict security measures regarding data protection and GDPR compliance. We like that!
Plus, they have a 14-day free trial when you first sign up, which makes the risk pretty darn low. Most health and wellness professionals will be satisfied with the “Lite” version, which allows you to create unlimited quizzes, integrate with most email marketing platforms (like Mailchimp, etc.), and collect up to 60,000 emails per year.
*These are affiliate links.
Leave a comment:
Please comment below and let me know what you think about the social network quiz I shared with you. What kinds of quizzes would you like to see in the future? Are you interested in trying quizzes for your business? I’d love to hear from you!
