HOW TO USE YOUR STORY TO GROW YOUR YOGA BUSINESS
One of the fundamental truths of running a successful yoga business, is understanding that our clients aren’t paying us for the service we provide; rather, they pay us for how we make them feel.
If you can help people feel stronger, healthier, more peaceful or confident, more in love with their life – whatever the magic fairy dust is that you sprinkle – you will create a solid base of loyal customers who keep coming back for more. This is true for ALL of us in the health, wellness, and fitness industry.
Now here’s a secret that I’ve learned from over 17 years as a yoga professional, and more than 20 years as a Career & Business Coach: when you are trying to attract new clients (otherwise known as “marketing”), it’s impossible for people to know how you will make them feel. Until they experience your awesomeness, they are simply going on faith they you can help them. So why will someone choose to work with you, versus someone else who provides the exact same service? The answer is simple. It’s your story.
It took me a while to learn this lesson myself, because I never thought of myself as having a “story” that was particularly worth sharing, and I bet MANY of you can relate to that.
But guess what? You do have a story. Maybe even multiple stories that create an extremely compelling life history. The kind of history that makes potential clients think: “She is so inspiring! I must work with her,” or “She knows exactly how I feel, she’s been there herself.” And your task, my friend, is to share your story. In fact, if you want to have an authentic, heartfelt, highly successful yoga business, I recommend not only sharing your story, but basing your entire business model on it.
Here’s how it unfolded for me:
Part of my story is that my mother died of cancer when I was 10 years old, and I myself was diagnosed with cancer in 2003. This was the inspiration for me to develop a specialty niche in therapeutic yoga for cancer survivors. This led to teaching classes at cancer centers, building a thriving private clientele, training other teachers, traveling nationally and internationally, presenting at conferences, and more. In short, my story became my brand, and a successful one at that, because I was so passionate about sharing the benefits of yoga with others who had a similar story.
Once I had clarity of purpose, it was like a laser beam of intention began to connect me with my target market. Things began to flow much more easily. I still worked very hard, to be sure, but the path was clear and filled with the right opportunities – all related to my story.
And that is what I want for you, a sense of ownership for your story, and complete faith that your story is relevant and riveting; not to everyone, of course, but to the right ones. Once you’ve captured your story, the puzzle pieces start to fall into place: you will identify your specialty niche, which then provides a focus for all your yoga business efforts, which – finally! – provides a sense of flow and success.
I have no doubt that many of you are rock solid in this department, already, so congratulations on knowing YOUR story, morning glory!
And if you need some strategic support in this area, this is a friendly reminder that this is precisely what I do as a Career & Business Coach. You can learn more about that here, or sign up for a complimentary discovery session below to see if coaching makes sense for your particular situation.
Leave a comment:
What’s YOUR story?! I’d love to know if and how you are incorporating your own life history into your business. Please share in the comments below.